Company Introduction
Dasht Morghab Food Products Company 1 & 1
With over fifty years of experience, Dasht Morghab Food Products Company, under the well-known brand name “1 & 1”, is recognized as one of the leading founders of the modern food industry in Iran.
Established in 1967 in the Dasht Morghab region—145 kilometers from Shiraz, in Fars province—this company operates on an area of approximately 35 hectares and has become one of the most experienced and largest production complexes in the field of agricultural product processing in the country.
In 1995, the company became a public joint-stock entity, and in 2005, its shares were transferred to the private sector.
Thanks to its long history, technical expertise, advanced technology, and specialized workforce, Dasht Morghab Company has always aimed to elevate the excellence and development of Iran’s food industry. As a pioneer and founder in this sector, the company strives to align itself with global leaders by adhering to the highest quality standards. Certifications such as ISO 9000:2000, HACCP, and FDA approval underscore this commitment.
The “1 & 1” brand is widely recognized and well-received in countries including the United States, United Kingdom, France, Germany, Australia, Italy, Sweden, Canada, Japan, Mexico, China, India, Saudi Arabia, the UAE, Kuwait, Qatar, CIS countries, and many others. Expansion into Latin American and African markets is currently underway.
The core value of the 1 & 1 Industrial Group is to provide consumers with convenient access to healthy and hygienic food products that meet international standards, using premium raw materials without any preservatives.
Comprehensive Quality Policy of Dasht-e Morghab Food Products Company «1 & 1»
Dasht Morghab Company, with over half a century of experience, as one of the largest founders of the modern food industry in the country, with 162 types of food products produced in the factories of the “1 & 1” Industrial Production Group, while being present in global markets, values customer and stakeholder feedback, Based on ISO10002 requirements, it preserves and protects the environment and human resources as the organization's greatest assets in line with continuous improvement and sustainable development, In addition to implementing management systems such as ISO9001-2008, ISO22000, ISO14001-2004, OHSAS18001-2007, and obtaining ISO17025 certification as an accredited laboratory, the company has placed the movement toward Total Quality Management and self-assessment based on the EFQM model on its agenda. Senior management, with full commitment, has set the following core objectives as guiding principles for the organization's continuous improvement journey :
- Utilizing and employing competent and specialized personnel
- Protecting and developing human resources and improving the quality of this resource as the ever-flowing source of creativity and innovation, and continuously enhancing the level of knowledge and skills through a dynamic training system and their participation in quality improvement and efforts to maintain their physical and mental health, prevent and reduce occupational hazards, and enhance workplace safety
- Continuous improvement such as quality of the product and process hygiene and safety, human resources, and the environment to ensure customer and stakeholder satisfaction
- Providing consumers with easy access to healthy and hygienic food by producing top-quality products from top-grade materials
- Conducting research and gaining access to advanced equipment and technology to possess technical knowledge, technology, and elevate the cultural and scientific level of specialized personnel through continuous implementation of evaluation and review processes
- Efforts to preserve effective environmental resources by preventing environmental pollution, expanding green space, and green thinking
- Complying with all legal and regulatory requirements related to quality, environment, occupational safety and health, and food products
- Continuously identifying hazards and reducing risks to create a safe working environment
- Increasing efficiency by conserving resources and applying waste management
Therefore, in order to operate within the framework of the above-mentioned quality policies, all activities affecting quality have been planned and implemented according to the stated standards.
Skills and Expertise
Among the key success factors of “1 & 1” are the competitive pricing of its products, brand credibility, product delivery time, international standards and certifications, access to technology, access to market channels, offering a diverse range of products, the presence of skilled human resources, and a reliable supply network.
In recent years, the receipt of numerous awards and trophies from both domestic and international conferences and congresses by Dasht-e Morghab Company—due to the fruitful activities of the company—has positioned “1 & 1” as one of the proud achievers in the country's economic landscape. So much so that in consumer favorite brand surveys, this industrial group has claimed first place as the most popular food industry brand in the country for four consecutive years.
Moreover, this group has been selected for seven consecutive years as the top brand in the agricultural processing industry at the Industry Champions Festival. Receiving the Diamond Three-Lotus Trophy, the Golden Trophy of the National Festival for Honoring Top Entrepreneurs, the Certificate of the Permanent Secretariat of Management Transformation Conferences, FDA Appreciation Certificate, and Top Exporter Commendation Certificate are only a few examples of “1 & 1” honors.
Though the name and identity of “1 & 1” are engraved in the hearts of its consumers, the brand also continues to shine on the crowns of numerous awards and honors received from festivals, gatherings, and congresses held both inside and outside the country.
Goals and prospects
The core value of 1 & 1 Industrial Group is to ensure easy access for consumers to healthy and hygienic food by producing premium-quality products made from top-grade ingredients.
